Eric Smoldt Graphic Art logo: the E lettermark rendered as a red-to-black vertical gradient, with no grid or outline.

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Eric Smoldt

Graphic Art

From branding to video to web, I help businesses and researchers communicate technical ideas with clarity.

A freelance graphic designer for Lafayette, Indiana businesses, manufacturers, and Purdue researchers. In the business for more than 30 years and working with Purdue for more than 20. Branding and logo design, technical illustration, grant proposal figures, websites on Wix Studio, WordPress, or Shopify, and video post-production, handled by one person.

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Personal reply within 1 to 2 business days. No commitment.

Graphic Design
Illustration
Logo Design
Photography
Photoshop
Proposal Figures
Video Post-Production
Web Development

30+ years, 24 years in higher education, approved Purdue vendor, WCAG 2.1 AA / PDF/UA.

What my clients are saying

Eric completely redesigned our website from the ground up, thoughtfully incorporating all our needs, and even provided training so we could confidently manage future updates ourselves. If you’re looking for a web developer who can elevate your organization’s online presence, I highly recommend him.

Dr. Marco Velástegui
Lead Energy Analyst at State Utility Forecasting Group | Purdue University

Eric asked much more in-depth questions than I had expected, which enabled him to ultimately capture the science in a highly accurate illustration that was also visually appealing. He was efficient, fair, and fabulous to work with in all aspects.

Dr. Janelle Wharry
Professor at University of Illinois; Editor, MSEA + MTComm

Eric is a highly skilled professional with a broad range of experience that I’ve been able to leverage to complete projects on time and with a high degree of quality. He has been a great asset in supporting my early stage company across many areas.

Rod Hainje
Founder & CEO of GrandStand LLC

Eric is kind, considerate, a hard worker, creative, and will work with you to create your vision. I have experienced his fantastic work both as a co-worker at Purdue and as a client for our church’s website and logo.

Cathy Noerenberg
Retired Administrative Assistant, Purdue University

Eric is both very experienced and willing to learn, confident in his skills, and easy to work with. As you’ll see from his portfolio, he is an excellent artist with an eye for images and design, both photograph and video.

Dr. Johnathan Goodsell
Deputy Director & Director of Validation, CMSC, Purdue University

Not only is Eric amazing at his craft, he works quickly and efficiently. He even worked directly with the CD pressing company to make sure the design was implemented correctly; his expertise was critical, and he truly goes the extra mile.

Laura Hyden
Owner, Wildcat Creek Supply Company

Eric has adapted to every need that I’ve had as my business has changed. He designed the cover for the first book I ever published and he’s always up for a new challenge.

Dr. David Rendall
Rendall And Associates

Eric took great care with all marketing and communications projects, from logo design to website design and implementation, banners and signage. He is passionate about his field and approaches projects with a skilled and talented artist’s eye.

Christine Cowden
Retired, Purdue University

Eric is a warm and caring individual. He meets and relates well to people in diverse settings. He is thoughtful, inquisitive, and a quick-witted individual. I have seen and have been closely associated with his work in numerous leadership roles.

Dr. Norman D. Long
Retired, Purdue University

Eric Smoldt brought beauty, elegance and intellectual integrity to his work here at CMSC and we have only thoughts of highest regard for him as a person and for the precision and timeliness of his work.

Dr. R. Byron Pipes
NAE, Executive Director, CMSC, Purdue University

Eric has provided excellent services related to graphic design, web services support, and end-to-end project management. Eric has been a tremendous benefit to our program.

Michelle Chutka
Visiting Assistant Professor, Purdue University

How I can help​

Three ways clients most often work with me.

Branding and Logo

Logos, identity systems, and brand guidelines that make a business look as capable as it is.

Discuss a branding project

Web and Video

Websites on Wix Studio, WordPress, or Shopify, plus video post-production and motion graphics.

Discuss a web project
Discuss a video project

Document Accessibility

PDF remediation to WCAG 2.1 AA and PDF/UA for universities and public entities that need to meet ADA Title II requirements.

Discuss accessible documents
Get started

Personal reply within 1 to 2 business days. No commitment.

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