Logo Design
Identity systems for universities, nonprofits, and small businesses
Logo design in Lafayette, Indiana
Logo design is identity work, not decoration. A mark has to survive being stitched onto a polo, etched into a 12mm lapel pin, and blown up across a trade show banner, and it has to still read as the same thing in all three places.
Most of the marks below were built for organizations with something specific to protect: research centers inside a university system, nonprofits with volunteer boards, and owner-operated businesses around Greater Lafayette. Several had to sit inside an existing institutional brand without disappearing into it.
Every project starts with questions rather than sketches. I want to know who has to approve it, where it will appear at its smallest, and what the organization wants people to understand about it at a glance.
What you get
Vector masters, flattened raster versions at the sizes you actually use, and a short usage sheet that keeps the mark consistent no matter who picks it up next. No hunting for the right file six months later, and no one rebuilding your logo in PowerPoint because they could not find one that worked.
There is an S hidden inside the CMSC lettermark, for Simulation, the word the center is actually known for. You read the four letters first and find the S on the second pass. That delayed recognition is what makes a mark worth keeping.
A pirate mascot in a tricorn hat on a navy and orange shield badge, HARRISON arched above, ESPORTS on a banner below. Team marks live on jerseys, stream overlays, and Discord icons at 32 pixels. The badge shape survives all three because the silhouette reads before any of the detail does.
The black 2 sits behind the red T rather than beside it, sharing the same slot. You read Tasks first, then the 2 resolves and the name becomes 2Tasks. Stacking them keeps the wordmark compact instead of hanging a stray character off the front.
An alligator reclining across bold block lettering, with a secondary wordmark on a black bar underneath. Built to work in one color, because it was applied to vehicles as a sticker. The reclining pose gives the mark a horizontal footprint that fits where a stacked logo would not.
Identity for a local plumbing company. A water droplet stands in for the O in KNOW, and a white 2 knocks out of the O below. Two small substitutions, no explanation needed. A service mark has to be legible on a truck door at 40 miles an hour, and this one is.
A frog silhouette with bull horns and a nose ring, studio name in bold serif below. A visual pun that resolves in about a second, drawn as a solid silhouette so it holds up as a stamp, an embroidery file, or a favicon.
A teal A lettermark on a circle, with the full name set around the circle’s edge rather than beside it. Wrapping the name keeps the whole lockup square, so it drops into a profile photo or a stamp without needing a second version.
A dark red maze-style E S monogram built on a visible design grid, studio name in a thin sans-serif below. My own mark, and the one I tested hardest: it had to work as a square avatar, a favicon, and a full lockup.